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Different takes on hospitality growth
… The thread running through this year’s Hotels Tomorrow conference in Paris: clarity of purpose, not scale, will define the next phase of hospitality. … Across the sessions, the shift was clear. Asset accumulation is no longer the sole metric of success. Instead, operators are prioritising margin, product-market fit, and resilience. ESG is moving from reporting to embedded practice. And franchising is now being dissected deal by deal. … The conversations in Paris suggest that investors agree. The future of hospitality will not be won by those with the longest pipeline, but by those who can prove they know what it's worth. … These sessions at Hotels Tomorrow 2025 highlighted several clear industry trends …