The
Hospitality
Unconference.

16 - 17
June
2026
Pullman Paris
Tour Eiffel

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"We are Europe."

Europe is the powerhouse in global tourism; the diversity of its countries is the key magnet for tourists. Nevertheless, competition and common challenges remain, so Europe needs to be explained time and again, to engage with the diverse structures, cultures and the European Union. Only then will hospitality concepts work.

We are HOT – Our Purpose

Uniting the Impossible

Hotels Tomorrow brings together the private and public sector actors as well as politicians to forge strategies for mutual benefits of all involved for sustainable economic growth, securing biodiversity and humanity. Hotels Tomorrow is the path to a future-orientated next-gen event.

Transformation into an Unconference

We shift from monologue to dialogue, from traditional lecturers to provocative speakers, from speech bubbles to in-depth content, from stagnation to perspectives.

Be part of the change! Disruptors are welcome.


Audience and participants.

The HOT event is aimed at European and international hospitality investors, owners, operators, developers and founding sources, policy makers, industry specialists that understand all factors influencing the European hotel investment climate.

Sharing is caring.

Speakers will share their knowledge, experience and foresight and will not hold back in criticizing, but equally encouraging the industry’s key players on how to move ahead successfully.

Interaction and debate.

Ask questions, get answers, look for solutions. Industry insiders, movers and shakers, experts will shed a light on external factors and politicians will share the stage to showcase best practices, market and industry data that will serve as a foundation to finding solutions.

Feeding the mind.

Egos take a back seat at HOT. The topics are “on stage”, moderated and inspired by specialist experts and journalists with content from all over Europe: Western Europe including UK/Ireland, South-East Europe, the Nordics down to the Mediterranean.

Room for discussion.

The hospitality industry is currently undergoing a massive upheaval; traditional strategies and concept patterns are falling into disarray; unknown new ideas are emerging at such a rapid pace that even well-organised companies are unable to keep up. This is why HOT creates free space for complex topics that require answers and orientation.

Delve deeper.

At HOT, keywords are, among others: investments, traditional and alternative financing, real estate, PPP/Private Public Partnerships, EU & ESG, dealmaking, disruption, innovation/technology, infrastructure and destinations, markets and people, new gen, new supply, new living segments....

Are you...

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An
Investor?

"Invest Where Innovation Meets Resilience: Europe’s Hospitality Reinvented."

In a competitive global market, European tourism is at a turning point. HOT cuts through the noise with a no-nonsense look at real opportunities.
Meet the people behind profitable, resilient projects and learn where to put your capital to work in a future-ready hospitality sector.
From game-changing ventures to sustainable growth models, HOT is your fast track to investments that count.

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An
Operator?

"Turn Insights Into Action: Real Strategies, Real Results for Tomorrow’s Hotels."

We’re bringing you real stories and proven best practices from Europe’s most successful operators. Gain actionable insights and learn directly from leaders who are shaping a resilient, competitive hospitality industry. Join us to discover what’s truly working in the field, and leave with strategies you can apply to strengthen your own hotel operations.

Register